/ 01·FLAGSHIP·GROWTH WORKSHOP

CEO-Workshop
across the entire business

In 2 days you get a complete map of your business's growth opportunities and revenue leaks, pick 3–5 priorities with the P&L impact quantified, and walk away with a 90-day execution plan.

Duration
2 days · 16 working hours
Format
On-site at your office · External venue · Offsite
Who it's for
CEO + up to 3 senior leaders
Company size
$2M – $11M in revenue
Price
from $5K to $15K
GROWTH MAP · v.1 CS → expansion 4% (benchmark 22%) +18% Time-to-value 11 wks +12% Hidden analytics module +9% 2023H2 cohort churn Competitor X price dumping SMB segment closed Cohort retention M6 Upsell without CAC CAC payback Q2 ... 28 POINTS · PRIORITIZATION → ART.2
/ 01

Map of growth and leaks

Day 1 · 10:00–12:30 · AI tool "Growth Map"

A full map of your business with annotations: where you're losing money, where you're under-monetizing, and where there's hidden upside that only becomes visible through systemic analysis.

Result: a list of 20–40 opportunities and leaks with a rough revenue potential for each.
ICE × P&L · TOP-5 # INITIATIVE I C E SCORE 1 CS-driven expansion 9 8 7 8.0 2 AI course generation 9 6 5 6.7 3 Premium SKU 7 7 8 7.3 4 CAC reallocation 6 7 7 6.7 5 Cohort cleanup 5 8 6 6.3 DROPPED: — CIS expansion — Product for schools — +6 AE hires
/ 02

Prioritization ICE × P&L impact

Day 1 · 14:00–16:00 · collaborative work

Every identified opportunity is run through two axes: Impact / Confidence / Ease + expected P&L impact over 6 months. The output is a short list of what actually moves the business, and the rationale for what we deliberately drop.

Result: top 3–5 priorities with the rationale for choosing them and reasons for dropping the rest.
STRESS TEST · AI GENERATION V Visionary I Investor O Operations Dir. S Skeptic Where's the moat vs copying (3-6 mo)? What about CAC if SMB don't sign up? Who QA-reviews? Will FTE balloon? And if v1 is bad — reputation? RISK MAP: ⚠ QA loop v1 → plan B ⚠ FTE for review → AI-pre ✓ IP defense: licensed RAG stack
/ 03

Stress test of priorities

Day 1 · 16:30–18:00 · AI tool "Stress Test"

Each selected priority is run through a digital board of 3–5 challengers: visionary, investor, operations director, your skeptic. The goal is to find blind spots before they become P&L problems.

Result: a list of key risks and non-obvious dependencies for each priority.
TREE · CS EXPANSION CS CS-head hire Segmentation KPI redesign Job desc Sourcing ABM CRM Metrics Bonuses OWNER: CPO METRIC: exp_rate Q3 GOAL: 18% MVP: 4 weeks BUDGET: $9K
/ 04

Initiative trees

Day 2 · 10:00–12:30 · collaborative work

Each of the 3–5 priorities is broken down into 5–10 concrete actions: owner, resources, metric, deadline. Not "improve customer success" — but "hire a senior CSM by April 15, target — 18% net expansion rate by end of Q3".

Result: an action tree with owners and metrics for each priority.
90-DAY PLAN WK 1-4 CS hiring · CRM setup · ABM segments WK 5-8 AI gen v1 · QA loop · first tests WK 9-12 Premium-tier launch · SMB pilot WEEK 1 — BY DAY MON — CS-head job desc TUE — CRM audit kick-off WED — ABM client list THU — KPI redesign drafts FRI — review · decision
/ 05

90-day action plan

Day 2 · 14:00–16:00 · collaborative work

What must happen in weeks 1, 4, 8, 12. Who owns what. When the first checkpoint is. Which metrics we watch every week.

Result: a single-page plan broken down by week + first week detailed "by day".
6-MONTH HORIZON M1-M2 · FOUNDATION CS rebuild · CRM · segments M3-M4 · EXPANSION AI gen in prod · SMB segment M5-M6 · SCALE Premium-tier · upsell program GOAL: 1.5× ARR · +14 pp EBITDA KEY MILESTONES: M2: first upsell case M4: AI MVP shipped to production
/ 06

6-month roadmap

Day 2 · 16:30–18:00 · AI tool "Thinker"

The horizon beyond 90 days: what comes in the second wave, what depends on what, when we hire, where the money goes. The final pass runs through the "Thinker" — ready for investor conversations or your own gut-check.

Result: a 6-month horizon on a single page + a basis for conversations with the team and investors.
Download a sample (PDF, 8 pages)
An anonymized sampler showing what the real artifacts look like
/ 01

Growth has plateaued

A year or two ago you were growing 40–60% YoY. Now it's 10–20%, and it's not clear exactly what broke. Marketing is working, sales are trying, the product isn't bad — but the curve has flattened.

/ 02

15 growth ideas in your head, none of them shipping

Each one looks logical, but there isn't enough capacity for all of them. The team is being pulled in 5 directions at once. Three months in, no one remembers what the priority was in January.

/ 03

Prepping for a fundraise, a sale, or a strategy session

You need a coherent picture of "where we are and where we're going". Not an 80-slide deck — a document with numbers you can defend in front of an investor or a partner.

/ 04

AI is reshaping your industry — and it's unclear where to apply it

Most companies never get AI pilots into revenue. The hype is everywhere, but concrete guidance for your specific business isn't. You need 3–5 scenarios with payback calculated.

/ 05

The team is burned out from shifting priorities

Every month there's a new "top priority". People keep working, but they no longer believe it'll stick. You need to stop, break it down, choose — and hold the choice for at least 6 months.

This is for you if
You're the CEO or a hands-on owner-operator
Company revenue is $2M – $11M
You have 1–4 senior leaders on the team
You're up for 2 intense days of working with facts and numbers
You want a plan in working docs, not a presentation
You'll hold the chosen priorities for 90 days afterwards
This is not for you if
×Your company is under $1M — you need a different format
×You're a $20M+ company — you need consulting with a large team; I can recommend the right firms
×You need to involve a leadership team of 5+ — take the Workshop for function heads (#02)
×You want an "inspiring session" or a coaching format
×You need a polished board deck
×You'll change course 2 weeks after the workshop
/ 01
See the whole business as one map

Not separate functions — a single picture: where revenue is, where margin is, where leaks are, where hidden upside is. Most CEOs are missing this view — they know every part, but don't see the whole.

/ 02
Separate "interesting" from "actually moves the needle"

Through prioritization by P&L impact, you'll come away not with 14 ideas, but with 3–5 priorities worth investing in for the next 6 months. And the reasoning for why those exact ones.

/ 03
Find the places where AI actually pays off (and where it doesn't)

Not "let's implement AI" — but "AI here cuts 60% of cycle time, frees up 2 people, and opens the SMB segment". Concrete scenarios for your business, not generic trends.

/ 04
Walk away with a plan in docs, not a presentation

A 90-day plan broken down by week, with owners and metrics. An initiative tree for each priority. These are working documents the team operates against — not a deck for the board.

/ 05
Run a stress test on the chosen decisions

We run each priority through several lenses (visionary, investor, skeptic) and surface blind spots. This kills the "what am I missing" that haunts every founder-CEO.

/ 06
Get a foundation for the next 6 months

When the next "urgent idea" lands next month, you'll have a single source of truth to come back to. Either you knowingly add the idea to the plan, or you say no with the priorities to back it up.

01
Diagnostic and prioritization
Time Topic What we do with AI Result
09:00–10:00 Calibration Align the agenda against the pre-collected data on your business A shared "where we start from" picture
10:00–12:30 Growth and leaks map We feed processes and P&L into the "Growth Map" and get the full list of opportunities Artifact #1 — map with 20–40 items
12:30–13:30Lunch
13:30–14:00 Map review Joint discussion and refinement of anything missed A refined map
14:00–16:00 Prioritization ICE × P&L impact for each item Artifact #2 — top 3–5 priorities
16:00–16:30Break
16:30–18:00 Stress test Digital council of challengers on the priorities Artifact #3 — risk map
18:00–18:30 Day close Wrap-up · homework between the two days Ready for day 2
02
Action plan
Time Topic What we do with AI Result
09:30–10:00 Back to day 1 Check with overnight thoughts · finalize priorities Confirmed list
10:00–12:30 Initiative trees Breaking each priority down into actions, owners, metrics Artifact #4 — initiative trees
12:30–13:30Lunch
13:30–14:00 Metrics What we count weekly · what monthly Metric tree
14:00–16:00 90-day plan Weeks, owners, checkpoints Artifact #5 — 90-day plan
16:00–16:30Break
16:30–17:30 6-month roadmap Final unpacking via "Thinker" Artifact #6 — 6-month horizon
17:30–18:00 Handoff Transfer of all 6 artifacts · agreement on next steps All artifacts in hand
/ 01

AI-Thinking

A proprietary methodology for finding growth opportunities, grounded in neuroscience — it reproduces the cognitive process of enhanced thinking, without the biases humans naturally bring

/ 02

TRIZ

Techniques for surfacing contradictions and non-obvious solutions within existing processes

/ 03

ICE × P&L

Initiative prioritization with a focus on cash and time-to-impact

/ 04

de Bono / Six Hats

The basis for the stress test: 4–6 different perspectives on every decision

/ 05

Working Backwards

Packaging initiatives by starting from the end result — the Amazon approach

/ 06

OKR-light for mid-market

Goal-setting without corporate bureaucracy — for hands-on owner-operators

For specific workshop and support tasks, I bring in top-tier experts with profiles that match your context. During the workshop, 0–2 C-level experts may join as needed. During support — they come in for a deep-dive on a specific initiative and step out when the task is closed.

/ 01

Data Science / AI Engineering

Setting up ML infrastructure, choosing the LLM stack for the task, estimating cost and implementation time, designing RAG/agent systems. Plugged in for stress-testing AI initiatives and the implementation phase.

Former CTOs of product companies
/ 02

Strategic marketing

GTM rebuild, ABM strategies, repositioning, balancing brand × performance. For relaunching marketing or entering new segments.

Former CMOs / VPs of marketing at major B2C and B2B companies
/ 03

Finance and unit economics

Preparing for funding rounds or M&A, modeling P&L under chosen priorities, defending the numbers in front of an investor. For raising capital or selling the business.

CFOs with round and M&A experience
/ 04

Operational efficiency

Rebuilding production and service processes, reducing cost of goods, lean practices, supply chain optimization. For tasks of margin-driven growth.

Former COOs of production and service companies
/ 05

HR and team scaling

Building and retaining teams from 50 to 500 people, rebuilding the motivation system, hiring the first C-levels, retaining key people through growth.

Former HRDs of scaleups and product companies
/ 06

Legal and M&A

Corporate structure, due diligence for a round or sale, IP protection, contractual architecture for major deals, counterparty checks for partnerships.

Corporate lawyers from Big 4 / international practices
/ HOW IT WORKS

I've worked with each of these experts and know their strengths exactly.
The final decision is yours. Their involvement is included in the price

/ 01

Task-driven

An expert plugs in for a specific priority or question — not "abstract consulting", but a deep dive on initiative #2 across 2–4 meetings.

/ 02

Pay-as-you-go

Not on the client's payroll, not on mine. Hourly or package billing, transparent invoice. No retainer models.

/ 03

Quality guarantee

I personally pick the expert for the task from a vetted network. If the level isn't right — replacement within 48 hours, at my cost.

/ 04

Single point of contact

You talk to me. I coordinate the experts, keep the context, own the result. No need to re-explain anything to anyone.

WHAT THIS GIVES MID-MARKET

Access to a McKinsey / BCG / EY+1 level, without the overhead of corporate consulting

No minimum invoice. Not "a 20-person team for 3 months" — but 1 expert on 1 task for 6–12 hours.
No management markups. You don't pay for "project managers" or "principals" — only for the expert's work.
No onboarding cost. The expert arrives already in context — I bring them up to speed on the task.
No long contracts. One agreement with me covers the entire connected team's work.
Typical strategy offsite CEO-Workshop
Output A 40–80 slide deck 6 working docs with numbers and owners
How ideas are found Brainstorm on a flipchart Systematic analysis via AI tools
Prioritization By intuition and discussion By ICE × P&L impact
Decision validation None Stress test against 4 perspectives
Resulting plan "Strategic directions" 90-day plan with weeks and owners
3 months later The deck is forgotten Optional support for 3 / 6 / 12 months

A plan isn't a result yet.

Over 2 days you walk away with a roadmap and 6 artifacts. But between "the plan is done" and "money in the P&L" there are 30–180 days of execution. If you want, I stay engaged the whole time, so the initiatives don't end up as a stale deck.

Support is a separate decision. You have 30 days after the workshop to opt in. Before you decide — 2 reference calls with clients who've already been through it.
Tier What's included Price
Light 1 weekly call + working chat + review of the team's docs from $2.8K/month
Standard 2 weekly calls + work with the client's team + hands-on at key milestones $3.3K – $5.5K/month
Full Full embed + an execution team of 2–5 (product, analyst, AI engineer) from $5.5K/month
B2B SaaS · HR-tech · 240 FTEs

$8M → $12M ARR run rate
in 9 months

Before the diagnostic I had 14 ideas about where to grow. After it — three priorities. In 9 months we did more than in the previous 18. The biggest thing I got was permission to not do nine out of fourteen things.
— CEO, B2B SaaS, HR-tech
18% → 41%
YoY growth rate
4% → 19%
Net expansion rate
11 → 4 wks
Time-to-value (new customers)
−8% → +6%
EBITDA margin
/ 12·APPLY

Apply
and within 24 hours
you'll receive:

  • / 01A 2-day workshop plan tailored to your business
  • / 02A list of deliverables — what your result looks like
  • / 03Recommended format and participants from your side
  • / 04A price range and what drives it